Is your hospital or health care practice struggling to attract—and retain–your target consumers? Are leads for your health tech product failing to convert? If you want to be seen as a problem solver and not a clone of your competitors, you need audience-centric content that positions you as a leader in your field.

My expertise is taking complex topics and presenting them in a way that informs and engages your core customers. A laundry list of specialties or features won't help you stand out in today’s healthcare ecosystem. Your audience wants to know what value you provide to them. That's what drives them to take action. That's what promotes brand loyalty. And that's the content I create.

My background as a teacher, patient advocate, and author of more than a dozen books in the health and education space gives me the know-how and experience to hit the ground running. You won't get stale or salesy copy from me, either. Just messaging that positions your product or service as a valuable resource, which builds authority, credibility, and trust.